Programmatic Specialist
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The Programmatic Specialist will be responsible for Programmatic/Native media planning, recommendations, consultation, & stewardship.Candidates must have at least 3 or more years of Online Media Planning experience. If you do not have this work experience, please include a cover letter outlining how the experience and skills you possess can be transferred to the role.Duties and Responsibilities:
- Programmatic/Native campaign development, consultation, & thought leadership.
- Presenting & stewarding feedback for plan recommendations
- Management of contribution to overall flowchart/updates
- Providing updates on state of the media channels in terms of trends & consumer shifts
- Overseeing trafficking, implementation, billing
- Collaborating with Analytics to develop Programmatic/Native reporting & insights in conjunction with other digital channels.
- Manage DSP partnerships with vendors.
- Develop collection of channel guidelines and best practices to drive executions.
Skills and Qualifications:
- Client Management.
- 3+ Years Online Media Planning (emphasis on Programmatic/Native).
- Experience with Team Management.
- Microsoft Excel experience.
- 1+ years’ experience presenting to clients.
- 1+ years trafficking, tagging, & pixel placement experience.
- 1+ years vendor management experience.
- 3+ years Channel Tool specific experience:
- Working with DSPs, & DMPs
- Nielsen MRI, Comscore, Competitive Reporting Tools (Ad Intel)
- Ad Serving/Verification/Farud platforms
- 1+ years managing across Internal Teams (Digital, Offline, Analytics, Account Team collaboration).
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