Look Up
Kennedy Space Center
The “Look Up” campaign built reach and engagement to launch park attendance back into the
stratosphere.
49%
INCREASE IN VISITATION OVER 5-YEAR SPAN
$5.7MM
IN REVENUE ATTRIBUTED TO CAMPAIGN
60%
INCREASE IN WEB TRAFFIC OVER 5-YEAR SPAN
160%
INCREASE IN RETURN ON ADVERTISING SPEND
The Joy of Awe
When manned space launches ended at Kennedy Space Center, attendance was also grounded. The park was seen as a space relic and needed to pivot.
Through our proprietary research, we found that consumers’ interest in space was less about science and more about science fiction. So we created a sprawling campaign challenging people to look up from the depictions of space on their screens and immerse themselves in the real thing.
The “Look Up” campaign built reach and engagement to launch park attendance back into the stratosphere.
Through our proprietary research, we found that consumers’ interest in space was less about science and more about science fiction. So we created a sprawling campaign challenging people to look up from the depictions of space on their screens and immerse themselves in the real thing.
The “Look Up” campaign built reach and engagement to launch park attendance back into the stratosphere.
