Michelle Edelman can be described in one word: fierce. She’s one of the 1% of woman agency owners. She’s among the 1% of agency strategists whose ideas have had lasting cultural impact. And she will quickly become one of the 1% of the go-to people in your circle — because she gets you, and she’s got your back.
Michelle joined PETERMAYER in 2013 to build the future of the agency’s strategy group, drawing from her experience leading marketing for global tech companies and brand planning for global agencies. She rose in the company by establishing integrated planning across disciplines.
Prior to PETERMAYER, Michelle earned a reputation for her astute insights about cultural change, leading to transformational work, such as Dove’s Campaign for Real Beauty, which elevated the brand as a contemporary icon.
She holds a BS, MBA and MPH from Northwestern University and the Kellogg School of Management. A Chicagoan who took a stint in Southern California, Michelle now calls New Orleans home.
Brand experience: 3M, Adidas, Allstate, Altoids, Avid, Craftsman Tools, Delta Airlines, Dick’s Sporting Goods, DIRECTV, Disney, Dove, Huggies, Jenn-Air, Kenmore, Maytag, Motorola, Suave