In Crafting Optimism, we unveil 15 predictions on how consumers will find joy in the year ahead—from nostalgic comforts to radical self-reliance and everything in between. Backed by original Brand Joy Lab research and dozens of secondary sources, this white paper shows how brands in travel, hospitality, finance, CPG, tech and more can make meaningful connections in the next year to drive business-building Brand Joy.
How Joy Turns Fans Into Brand Superfans.
Where does fan joy come from? Watch our case study to discover the joyful truth about fandom.
How Joy Turns Fans Into Brand Superfans.
Where does fan joy come from? Watch our case study to discover the joyful truth about fandom.
Turning Travel and Experiences Into Unforgettable Brand Stories
Discover how to transform travel and experiences into powerful brand stories that captivate audiences and create lasting emotional connections.
Turning Travel and Experiences Into Unforgettable Brand Stories
Discover how to transform travel and experiences into powerful brand stories that captivate audiences and create lasting emotional connections.
Brand Strategy for Underdogs: Outshine the Competition
When building a brand strategy, underdog brands have to do a bit more legwork to resonate with their target audience, but taking the right steps can pay big dividends.
Brand Strategy for Underdogs: Outshine the Competition
When building a brand strategy, underdog brands have to do a bit more legwork to resonate with their target audience, but taking the right steps can pay big dividends.
