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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
Crafting Optimism: 15 Trends for a More Joyful 2025
Americans rated 2024 low on joy. Can 2025 be any better?
Crafting Optimism: 15 Trends for a More Joyful 2025
Americans rated 2024 low on joy. Can 2025 be any better?
Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)
In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.
Tandemonium: Gen Z Doesn’t Give a Buck (But They Do Care)
In the latest edition of Tandemonium, we delve into causes and giving, with a special focus on Gen Z.
Bring Back the Joy: 7 Ways to Save the World from Nothing Ads
PETERMAYER CCO Dave Damman on how to get our creative juices flowing to produce breakthrough work.
Bring Back the Joy: 7 Ways to Save the World from Nothing Ads
PETERMAYER CCO Dave Damman on how to get our creative juices flowing to produce breakthrough work.
