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For the past year, PETERMAYER's Brand Joy Lab has studied the emotional connection between brands and consumers through a survey of more than 3,000 Americans. In this first report, we unveil the potential of joy to drive consumer happiness and brand growth. Dive into our findings to understand what we call the Joy Factor.
How Joy Turns Fans Into Brand Superfans.
Where does fan joy come from? Watch our case study to discover the joyful truth about fandom.
How Joy Turns Fans Into Brand Superfans.
Where does fan joy come from? Watch our case study to discover the joyful truth about fandom.
Turning Travel and Experiences Into Unforgettable Brand Stories
Discover how to transform travel and experiences into powerful brand stories that captivate audiences and create lasting emotional connections.
Turning Travel and Experiences Into Unforgettable Brand Stories
Discover how to transform travel and experiences into powerful brand stories that captivate audiences and create lasting emotional connections.
Brand Strategy for Underdogs: Outshine the Competition
When building a brand strategy, underdog brands have to do a bit more legwork to resonate with their target audience, but taking the right steps can pay big dividends.
Brand Strategy for Underdogs: Outshine the Competition
When building a brand strategy, underdog brands have to do a bit more legwork to resonate with their target audience, but taking the right steps can pay big dividends.
