The journey began at the FAN EXPO New Orleans where we interviewed pop culture fanatics to understand why fandoms form such strong bonds.
Answers ranged from acceptance to camaraderie to creativity. Watch the video to see how cultural properties connect with their audiences—and think about what brands can take away from these valuable connections.
What Nerd Culture Taught Us about Fan Passion
We went down to FAN EXPO New Orleans to see why fans are so passionate.
What Nerd Culture Taught Us about Fan Passion
We went down to FAN EXPO New Orleans to see why fans are so passionate.
How Brands Can Stay Essential During Economic Uncertainty
Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.
How Brands Can Stay Essential During Economic Uncertainty
Discover strategies for brands to remain essential during economic uncertainty, build customer loyalty, adapt to shifting needs, and maintain growth.
