World of Wonderful
Arlington, TX Tourism
Overshadowed by bigger cities, Arlington attracted day trippers but not overnighters. To fix this, we dug up an insight that would connect our destination with a higher-order emotional fulfillment.
11%
INCREASE IN OVERNIGHT VISITATION
26%
INCREASE IN ORGANIC SITE TRAFFIC
25%
INCREASE IN SOCIAL MEDIA FOLLOWERS
32%
INCREASE IN ROOM REVENUE
The joy of wonder
Arlington’s visitors were mainly parents who prioritized their family's desires over their own. With mind-boggling tent-pole attractions and all kinds of experiences to discover in between, Arlington is the perfect place for everyone to experience wonder.
Our animated campaign cast Arlington as a vibrant playground where kids and parents alike find wonder everywhere they look delivering big wins and a lasting brand platform.
