No is a Beautiful Thing

No one wants to hear “no” from a bank. But when it comes to things like NSF fees and minimum balances, “no” is a beautiful thing. So we tapped into the joy of freedom and turned what you won’t get with Hancock Whitney into powerful benefits. Then, we used bright, bold, thumb-stopping visuals and simple copy to make those benefits shine like diamonds. The striking campaign drove a big uptick in account openings and scooped up some awards in the process.