Won't Bow Down
New Orleans Pelicans
“These guys aren’t good enough for the NBA.” That very public statement from LeBron James was just one of many challenging the credibility of the Pelicans franchise. They needed an answer.
78MM
reached in 2 weeks
12,000
season tickets sold
The joy of community
Facing a pivotal moment, the Pelicans franchise needed to rally its base and prove without a shadow of a doubt that The Pelicans were for real. We dug into the defiant DNA of New Orleans to create an authentic rallying cry that caught cultural fire, got the city behind the team, and put the rest of the NBA on notice.
