Your World Unleashed

Quantum Fiber

As a newcomer in a crowded market, Quantum Fiber faced critically low awareness. Clawing our way in would take splashy creative built on rock-solid strategy. So we started where we always do – by finding the joy.

27%

INCREASE IN NEW CUSTOMERS (ORDERS)

1100%

INCREASE IN BRAND AWARENESS (IN KEY MARKETS)

The joy of empowerment

Through our proprietary research, we found an interesting point of tension: Americans rank high-speed internet as one of the most joyful products in their lives, but providers don’t really get credit. Our task was simple: Unleash the joy of empowerment by bringing to life the feeling of limitless, reliable WIFI connection with Quantum Fiber.

Your World Unleashed smashed goals at every level of the marketing funnel and proved that joy was a powerful force.