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The Brand Joy Lab is our always-on insights engine that works to uncover how people experience joy, how products and services elicit joy, and how brands can help deliver joy to their customers. Check back each month for our latest findings.
March 9, 2025
How Joy Turns Fans Into Brand Superfans.
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February 5, 2025
Data: It’s Okay to Hate the Chiefs—It Might Even Be Good For You
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December 17, 2024
Crafting Optimism: 15 Trends for a More Joyful 2025
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October 22, 2024
Americans Tell Us Fall is Their Favorite Season, So What’s with All the Holiday Marketing?
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September 24, 2024
Data: U.S. Football Fans Overwhelmingly Prefer Watching the Game from Home
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June 13, 2024
The Joy Factor: How brands can lift spirits and drive results
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May 16, 2024
The Joy Score: Measuring Joy and Its Impact on Business
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May 15, 2024
The Surprising Joy of Financial Services
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